The Naked Goat Soap Shop, Cafe & General Store in Elbert, Colorado, isn’t just a business; it’s a testament to the power of community, hard work, and the pursuit of a dream. Tucked away in the scenic countryside, this unique establishment offers a blend of scratch-made food, handcrafted goat milk products, and a welcoming gathering place for both locals and visitors passing through.
Mark and Gina Dunham, the heart and soul behind The Naked Goat, have built something extraordinary from humble beginnings. Their story began with $200 and a lot of determination. Gina researched business ideas, checked out every library book she could find, and together, the couple began experimenting with soap-making. Starting with farmers markets, they tested their products and found success. From those beginnings, The Naked Goat has grown into a thriving brick-and-mortar store that now sells products in over 30 states and online.
The building that holds their business is steeped in local history, once serving as a hardware store, bank, post office, and more. The café’s dry storage area is housed in an old bank vault, a charming nod to its past. Mark notes the deep ties between their business and the Elbert community, explaining that the area was once a bustling hub along the only rail line connecting Denver and Colorado Springs. The couple has preserved that rich history while creating a space where the community can connect and thrive.
At its core, The Naked Goat is all about craftsmanship and sustainability. Their goat milk soaps and lotions are made with sensitive skin in mind, using fresh, minimally processed ingredients like shea butter, steam-distilled essential oils, and plant-based oils. Their products are a labor of love, created by hand with high-quality ingredients and a dedication to detail that makes them truly special.
But The Naked Goat isn’t just about body products—it’s also a café that serves as a cornerstone of the community. Mark, who creates the café’s scratch-made food, says it’s a space where locals meet, mingle, and enjoy homemade meals. Travelers on the nearby scenic byway also stop in, adding to the vibrant mix of customers. Whether you’re enjoying a latte or browsing their selection of locally made gifts, The Naked Goat offers something for everyone.
The business is powered by Mountain View Electric Association (MVEA), which has provided electricity to The Naked Goat since it opened in 2015. Mark highlights how crucial electricity is to their operations, from lighting their café and running their internet to powering mixers and kitchen equipment. Being part of a not-for-profit electric cooperative resonates with Mark, who shares, “It’s nice not giving to a corporation—it’s more like a community thing. If it’s local and I’m local, we should be in business together.”
For Mark, owning a small business is more than a livelihood—it’s a way to own his life. He cherishes the flexibility that allows him to spend time with his family and grandchildren, and he loves the sense of pride and purpose that comes with being his own boss. His advice to aspiring entrepreneurs is simple yet profound: “It’s hard, especially in the beginning, but the struggle is worth it. If you believe in yourself, the struggle is worth it.”
MVEA is proud to serve businesses like The Naked Goat, whose values and mission align with our cooperative principles.
This holiday season, visit The Naked Goat Café & General Store in Elbert or explore their offerings online. Supporting local businesses like The Naked Goat is more than shopping—it’s investing in the heart and soul of our community.
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