Mountain View Electric Association Board of Directors Names New CEO, Ruth Marks

June 13, 2022, Falcon, CO – The Mountain View Electric Association Board of Directors is pleased to announce the selection and acceptance of Ruth Marks as their new chief executive officer. Her official first day with MVEA will be on July 6, 2022. Marks replaces current CEO Jim Herron, who has served MVEA members for the last 26 years.

“The Board conducted a nationwide search and interviewed highly qualitied candidates. We ultimately selected Ruth Marks based on her robust experience with electric cooperatives,” Joe Martin, MVEA Board of Directors President, said. “It is a bittersweet time for the Board of Directors and MVEA. We are all preparing to say goodbye to our current CEO Jim Herron, with whom we have tremendous appreciation for his longtime service to MVEA employees and the membership. We also have great anticipation for the continued success of MVEA by welcoming new CEO, Ms. Marks.”

Ruth Marks is currently the vice president of transmission maintenance at Tri-State Generation and Transmission, MVEA’s power supplier. In this capacity, Ruth leads a highly qualified team of transmission line, substation, and telecom technicians located throughout Colorado, Nebraska, New Mexico, and Wyoming. She has been in the electric cooperative business for over 25 years – having previously served as the Chief Operations Officer at United Power before joining Tri-State in 2011. Ruth grew up outside of Casper, Wyoming, and holds a master’s degree in business administration and bachelor’s degree in human resources from the University of Wyoming.

“When I started at MVEA, I had the goal of leaving the co-op in better shape than I found it, and it was already in a good place,” Jim Herron, MVEA CEO, said. “Not only am I proud of what we’ve accomplished during my tenure, I feel that MVEA has a strong future. Ms. Marks has the knowledge, skills, and leadership qualities to continue MVEA’s success and lead the cooperative and our members into the future.”

Marks will be MVEA’s eighth CEO in its 81-year history